The tech world is abuzz with the latest developments in artificial intelligence (AI), and nowhere is this more evident than at the Consumer Electronics Show (CES) 2025. This year’s event has seen some major players in the industry unveiling their plans for integrating AI into various products, including smart TVs. Two notable examples are LG and Samsung, both of which have announced their 2025 smart TV lineups with a focus on AI-powered features. But what exactly does this mean for consumers, and how will these new TVs change the way we interact with our screens?
For those unfamiliar, Microsoft’s Copilot is an AI assistant that has been making waves in recent months. It’s a web app that uses large language models to help users find and organize complex information using contextual cues. And now, both LG and Samsung are set to include access to Copilot on their 2025 smart TVs. But what does this mean for the average consumer?
LG’s approach is perhaps more straightforward. The company has dedicated an entire AI section to its latest TV lineup, rebranding its remote control as an “AI Remote.” This suggests that LG sees AI as a key selling point for its TVs, and wants to emphasize this to potential buyers. However, the details of how Copilot will work on these TVs remain scarce. According to LG’s own descriptions, access to Copilot will allow users to efficiently find and organize complex information using contextual cues. But without any concrete examples or demonstrations, it’s difficult to say exactly what this means in practice.
LG’s AI-Powered TVs
LG’s 2025 smart TV lineup appears to be the more ambitious of the two. The company has shown off its own AI Chatbot, which is part of its TV experience. This suggests that LG plans to integrate Copilot in a meaningful way, allowing users to search for more information on a particular subject. But what exactly this means, and how it will work with other features on the TV, remains unclear.
- LG’s AI Remote control
- AI Chatbot integration
Samsung’s Vision AI
Samsung, on the other hand, has its own take on AI-powered TVs. The company’s “Vision AI” brand includes a range of features such as AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. These features are designed to enhance the overall viewing experience, using AI algorithms to improve picture quality and sound. But what about Copilot?
- Ai upscaling
- Auto HDR remastering
- Adaptive Sound Pro
Making Sense of AI-Powered TVs
So, what does this all mean for consumers? At first glance, it may seem like a gimmicky feature – something that’s being touted as revolutionary but ultimately offers little practical benefit. But is that necessarily the case?
- Ai-powered content recommendations
Microsoft Copilot on Smart TVs
Making sense of AI-powered TVs requires a deeper understanding of the technology involved. In this case, Microsoft’s Copilot is an AI assistant that uses large language models to help users find and organize complex information using contextual cues. On LG’s 2025 smart TVs, Copilot will allow users to search for more information on a particular subject. But how this works with other features on the TV remains unclear.
Photo by Rafael Arkenau on Unsplash
Conclusion
The integration of AI into smart TVs is undoubtedly an exciting development, and one that holds significant promise for consumers. But as with any new technology, it’s essential to approach these claims with a healthy dose of skepticism. Only time will tell how these features play out in real-world scenarios, but one thing is certain: the future of TV viewing just got a whole lot more interesting.
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